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<?xml-stylesheet type="text/xsl" href="http://my.curse.com/utility/FeedStylesheets/atom.xsl" media="screen"?><feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en-US"><title type="html">Battlefield Heroes</title><subtitle type="html" /><id>http://my.curse.com/blogs/battlefield-heroes-en-news/atom.aspx</id><link rel="alternate" type="text/html" href="http://my.curse.com/blogs/battlefield-heroes-en-news/default.aspx" /><link rel="self" type="application/atom+xml" href="http://my.curse.com/blogs/battlefield-heroes-en-news/atom.aspx" /><generator uri="http://communityserver.org" version="4.0.30619.63">Community Server</generator><updated>2008-09-17T15:04:41Z</updated><entry><title>BattleField Heroes New Features and Map Addition Complete!</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2009/06/29/battlefield-heroes-new-features-and-map-addition-complete.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2009/06/29/battlefield-heroes-new-features-and-map-addition-complete.aspx</id><published>2009-06-29T16:39:12Z</published><updated>2009-06-29T16:39:12Z</updated><content type="html">&lt;p&gt;&lt;a href="http://www.battlefieldheroes.com/"&gt;Battlefield Heroes&lt;/a&gt; has 
finalized the release of the Coastal Clash map and some of the new features they 
have been working on including leaderboards, profiles, groups, permanent items, 
and a new player search feature! &lt;br /&gt;
&lt;br /&gt;
Here&amp;#39;s a recent newsletter sent to players about the new map and the new 
additions to the game:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div style="text-align:center;"&gt;
&lt;a href="http://www.battlefieldheroes.com/"&gt;
&lt;img src="http://media.curse.com/CommunityServer.Components.SiteFiles/127284/News/newsletter_1.jpg" width="670" border="0" height="423" alt="" /&gt;&lt;img src="http://media.curse.com/CommunityServer.Components.SiteFiles/127284/News/newslette2r.jpg" width="670" border="0" height="662" alt="" /&gt;&lt;/a&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=508671" width="1" height="1"&gt;</content><author><name>DoranM</name><uri>http://my.curse.com/members/DoranM.aspx</uri></author><category term="battlefield heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+heroes/default.aspx" /><category term="bf heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/bf+heroes/default.aspx" /><category term="battlefield online" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+online/default.aspx" /><category term="bf heroes new map" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/bf+heroes+new+map/default.aspx" /><category term="battlefield heroes new features" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+heroes+new+features/default.aspx" /></entry><entry><title>Battlefield Heroes New Map and Features List!</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2009/06/15/battlefield-heroes-new-map-and-features-list.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2009/06/15/battlefield-heroes-new-map-and-features-list.aspx</id><published>2009-06-15T18:31:19Z</published><updated>2009-06-15T18:31:19Z</updated><content type="html">&lt;p&gt;&lt;a href="http://www.battlefield-heroes.com/"&gt;Battlefield Heroes&lt;/a&gt; is a 
free-to-play cartoon style shooter. Players work together in one of two teams 
and participate in one of several gameplay options. The game is currently still 
in beta, but we just received&amp;nbsp; a first look at a new map &amp;quot;Coastal Clash&amp;quot;, 
and an updated listed of features the Battlefield team is working on adding to 
the game!&lt;br /&gt;
&lt;br /&gt;
Here&amp;#39;s a look at the features the Battlefield Team is working on and a look at 
the new Coastal Clash Map:&lt;/p&gt;
&lt;p&gt;Coastal Clash brings you fast-paced action in an infantry-focused map. 
Control over the windmill is the key to victory.&lt;/p&gt;
&lt;div style="float:right;margin-left:10px;"&gt;
&lt;a href="http://www.curse.com/media/p/499752.aspx"&gt;
&lt;img src="http://media.curse.com/CommunityServer.Components.PostAttachments/00/00/49/97/52/image001.jpg-720x540.jpg" width="171" border="0" height="127" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;
&lt;p&gt;
&lt;br /&gt;
&lt;b&gt;Friends&lt;/b&gt;&lt;br /&gt;
Add your friends, see when they&amp;#39;re online, and join them in-game.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Leaderboards&lt;/b&gt;&lt;br /&gt;
They&amp;#39;re back! See how you stack up with thousands of other players and fight 
your way to the top.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Groups&lt;/b&gt;&lt;br /&gt;
Create and join your very own Group. Each group has its own, unique leaderboard 
so you can compete with just your friends.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Player and Hero search&lt;/b&gt;&lt;br /&gt;
Find your friends and enemies with our new search features and see their stats, Missions 
and more.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Permanent items&lt;/b&gt;&lt;br /&gt;
You now have a &lt;b&gt;permanent&lt;/b&gt; purchase option for all Battlefund appearance 
items and emotes.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Code redemption&lt;/b&gt;&lt;br /&gt;
Be on the lookout for special, promotional codes which you can redeem on the 
Heroes site for Battlefunds or very cool, exclusive items.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Improved Store&lt;/b&gt;&lt;/p&gt;
&lt;div style="float:right;margin-left:10px;"&gt;&lt;b&gt;&lt;a href="http://www.curse.com/media/p/499756.aspx"&gt;&lt;img src="http://media.curse.com/CommunityServer.Components.PostAttachments/00/00/49/97/56/image002.jpg-720x540.jpg" width="198" border="0" height="149" alt="" /&gt;&lt;/a&gt;&lt;/b&gt;&lt;/div&gt;
&lt;p&gt;&lt;br /&gt;
Now easier to use: the BFH Store will show every item once, and by clicking on 
it you&amp;#39;ll be able to see all the different price options, as well as durations 
that are available for that item.&lt;br /&gt;
For more information on the new store experience &lt;span&gt;
&lt;a href="http://www.battlefieldheroes.com/forum/showthread.php?tid=34164" target="_blank"&gt;
&lt;b&gt;&lt;span&gt;go here&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;/span&gt;.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Punk, Busted&lt;/b&gt;&lt;br /&gt;
Yes, PunkBuster is here! Cheaters and hackers beware!&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Reporting players&lt;/b&gt;&lt;br /&gt;
The new User Search is your friend. Find a &amp;ldquo;bad apple&amp;rdquo; on the site, by their 
Hero(in-game) name or by their player(web display) name, and report them.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;New site look&lt;/b&gt;&lt;br /&gt;
With all these new, cool features we ran out of space at the top. While we were 
fixing that, we decided to make the entire navigation much cooler.&lt;br /&gt;
Over the next few weeks we&amp;rsquo;ll be rolling out more visual changes to the site, so 
it will be a much nicer place to visit.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Paypal is almost here&lt;/b&gt;&lt;br /&gt;
As previously mentioned Paypal is coming closer, stay tuned!&lt;span style="font-size:7.5pt;color:black;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;For more information or to signup for the beta visit the
&lt;a href="http://www.battlefield-heroes.com/"&gt;Battlefield Heroes&lt;/a&gt; website!&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=499761" width="1" height="1"&gt;</content><author><name>DoranM</name><uri>http://my.curse.com/members/DoranM.aspx</uri></author><category term="battlefield heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+heroes/default.aspx" /><category term="Battlefield heroes features" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/Battlefield+heroes+features/default.aspx" /><category term="Battlefield heroes map" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/Battlefield+heroes+map/default.aspx" /><category term="coastal clash" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/coastal+clash/default.aspx" /></entry><entry><title>Battlefield Heroes Beta-Key Giveaway At Curse.com!</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2009/04/27/battlefield-heroes-beta-key-giveaway-at-curse-com.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2009/04/27/battlefield-heroes-beta-key-giveaway-at-curse-com.aspx</id><published>2009-04-27T16:04:56Z</published><updated>2009-04-27T16:04:56Z</updated><content type="html">&lt;p&gt;&lt;a href="http://www.curse.com/keys/battlefield-heroes/default.aspx"&gt;
Battlefield Heroes&lt;/a&gt; is a new Free-to-Play FPS game. This is the first Play 4 
Free game from EA. In Battlefield Heroes you&amp;#39;re able to create, customize and 
level up your own war unique hero. Then take them into battle against other 
players of your skill level. Use your special abilities to destroy the enemy, or 
support your friends. &lt;span style="font-size:large;"&gt;&lt;b&gt;EA has given us several Beta-Keys &lt;/b&gt;
&lt;/span&gt;to give away to Curse.com users! To get your very own beta-key for 
Battlefield Heroes visit the
&lt;a href="http://www.curse.com/keys/battlefield-heroes/default.aspx"&gt;Battlefield 
Heroes Beta Key Page&lt;/a&gt;!&lt;/p&gt;
&lt;p&gt;BH has a persistent territorial conquest map online for players who wish to 
take part in driving the other faction into a corner and really use their 
strategic skills in gameplay. There is also several quick match options for 
players who want to get into the action quickly.&lt;/p&gt;
&lt;h2&gt;Game Features overview:&lt;/h2&gt;
&lt;ul&gt;
&lt;li&gt;Battlefield Heroes&amp;trade; is a free cartoon-style shooter for the PC&lt;/li&gt;
&lt;li&gt;Combining classic gameplay with brand new innovations, it&amp;rsquo;s a totally new 
  experience&lt;/li&gt;
&lt;li&gt;Cartoon-style graphics bring the fun back to shooters&lt;/li&gt;
&lt;li&gt;Third person camera so your Hero is centre-stage!&lt;/li&gt;
&lt;li&gt;Create your own unique war Hero with extensive character customization 
  system&lt;/li&gt;
&lt;li&gt;MMO-like special abilities add strategic depth to combat&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Here&amp;#39;s a trailer for the game that will explain some of the unique features 
you&amp;#39;ll find in Battlefield Heroes:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div style="text-align:center;"&gt; (Please visit the site to view this media)&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;To get your very own beta-key for Battlefield Heroes visit the
&lt;a href="http://www.curse.com/keys/battlefield-heroes/default.aspx"&gt;Battlefield 
Heroes Beta Key Page&lt;/a&gt;!&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=460167" width="1" height="1"&gt;</content><author><name>DoranM</name><uri>http://my.curse.com/members/DoranM.aspx</uri></author><category term="battlefield heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+heroes/default.aspx" /><category term="ea free to play game" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/ea+free+to+play+game/default.aspx" /><category term="battlefield heroes f2p" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield+heroes+f2p/default.aspx" /></entry><entry><title>Battlefield Heroes Beta Key Applications are starting!</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9854Id.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9854Id.aspx</id><published>2008-05-17T15:27:17Z</published><updated>2008-05-17T15:27:17Z</updated><content type="html">&lt;p&gt;The official BFH website does not speak about applying to the beta however a few community fans sites are now displaying the link where to apply for Battlefield Heroes Beta!!!!&lt;/p&gt;

&lt;p&gt;&lt;i&gt;The highly Anticipated Free Game from Electronic Arts and DICE - Battlefield Heroes is just right around the corner! Would you like to start kicking the tires on Battlefield Heroes right now. Well you can!&lt;/p&gt;

&lt;p&gt;Your Personal Invitation to test the Beta of Battlefield Heroes is &lt;a href="http://qaboss.com/index.php?option=com_qaboss&amp;amp;project_id=7&amp;amp;project_name=Battlefield%20Heroes"&gt;here&lt;/a&gt; Click on the link below to apply&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Applied and waiting :D&lt;/p&gt;&lt;div class="cb"&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=22692" width="1" height="1"&gt;</content><author><name>Merah</name><uri>http://my.curse.com/members/Merah.aspx</uri></author><category term="bencousins" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/bencousins/default.aspx" /><category term="bfheroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/bfheroes/default.aspx" /><category term="heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/heroes/default.aspx" /><category term="battlefield" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield/default.aspx" /></entry><entry><title>BF Heroes Closed Beta Clarification</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9595Id.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9595Id.aspx</id><published>2008-05-08T16:11:37Z</published><updated>2008-05-08T16:11:37Z</updated><content type="html">&lt;p&gt;&lt;a href="http://www.curse.com"&gt;Battlefield Heroes&lt;/a&gt; is gaining a lot of popularity lately.  So much in fact, that their website crashed due to all the traffic.  Community Manager Goodman clarify a couple of things in regards to the public sign up for closed beta and how they are handling the testing of the more serious bugs.
&lt;/p&gt;
&lt;font color="brown"&gt;&lt;div class="blockquote"&gt;
&lt;p&gt;As you may have noticed, you killed our website. We are not angry. We’re very pleased you want to be in the Beta.
&lt;/p&gt;&lt;p&gt;The beta for Heroes will be divided into several stages, the first of which is all about testing out this new way of getting games to you all; by downloading and installing them from a website. We’ll also be trying out some other dull stuff to do with servers, so we are expecting the systems to be down as much as they are up.
&lt;/p&gt;&lt;p&gt;To help us track down all the technical issues, we have asked a third party to find us some specialist Beta testers. We are doing all this because we want to be sure that when we launch Heroes, everything will work smoothly.
&lt;/p&gt;&lt;p&gt;So hang in there! We will announce here when it’s time to sign up for the public stage of the Beta.
&lt;/p&gt;
&lt;/div&gt;&lt;/font&gt;
    &lt;div style="width:640px;text-align:center;"&gt;        &lt;div id="flvplayer_124" style="position:relative;height:367px;"&gt;            &lt;img src="http://media.curse.com/adjust_images/resize/625x500/127/18.jpg" width="640" height="350" alt="Battlefield Heroes Avatar Customisation Trailer" style="position:relative;" /&gt;            &lt;img src="http://dev.curse-gaming.com/static/v4/images/videoplay.png" style="position:absolute;top:40%;left:45%;" alt="" /&gt;            &lt;img src="http://dev.curse-gaming.com/static/v4/images/videocontrol_bar.png" style="position:absolute;bottom:0;left:0;width:100%;height:19px;" alt="" /&gt;            &lt;img src="http://dev.curse-gaming.com/static/v4/images/videocontrol_play.png" style="position:absolute;bottom:0;left:0;" alt="" /&gt;            &lt;img src="http://dev.curse-gaming.com/static/v4/images/videocontrol_volume.png" style="position:absolute;bottom:0;right:0;" alt="" /&gt;        &lt;/div&gt;        &lt;a href="http://videos.cursebeta.com/details/1505/"&gt;Battlefield Heroes Avatar Customisation Trailer&lt;/a&gt;    &lt;/div&gt;        var FO_124 = { movie:&amp;quot;http://dev.curse-gaming.com/static/flash/flvplayer.swf&amp;quot;, width:&amp;quot;640&amp;quot;,                    height:&amp;quot;350&amp;quot;, majorversion:&amp;quot;7&amp;quot;, build:&amp;quot;0&amp;quot;, bgcolor:&amp;quot;#FFFFFF&amp;quot;,                    allowfullscreen:&amp;quot;true&amp;quot;, flashvars:&amp;quot;file=http://videos.cursebeta.com/stream2/premium/1505.flv&amp;amp;autostart=true&amp;quot; };    $(&amp;quot;#flvplayer_124&amp;quot;).click(function(event) { UFO.create(FO_124, &amp;quot;flvplayer_124&amp;quot;); $(this).unbind(&amp;#39;click&amp;#39;); });        
&lt;p&gt;&lt;span class="inline wikiimg_thumb"&gt;&lt;a href="http://web1.curse.com/images/details/127316/"&gt;&lt;img src="http://media.curse.com/adjust_images/crop/128x90/127/316.jpg" alt="scene2" width="128px" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/a&gt;
&lt;span class="inline wikiimg_thumb"&gt;&lt;a href="http://web1.curse.com/images/details/127317/"&gt;&lt;img src="http://media.curse.com/adjust_images/crop/128x90/127/317.jpg" alt="scene1" width="128px" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/a&gt;
&lt;span class="inline wikiimg_thumb"&gt;&lt;a href="http://web1.curse.com/images/details/127318/"&gt;&lt;img src="http://media.curse.com/adjust_images/crop/128x90/127/318.jpg" alt="scene3" width="128px" /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/a&gt;
&lt;/p&gt;&lt;div class="cb"&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=23157" width="1" height="1"&gt;</content><author><name>Zyuu</name><uri>http://my.curse.com/members/Zyuu.aspx</uri></author><category term="heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/heroes/default.aspx" /><category term="battlefield" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield/default.aspx" /><category term="closed" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/closed/default.aspx" /><category term="info" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/info/default.aspx" /><category term="beta" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/beta/default.aspx" /></entry><entry><title>Battlefield Heroes, close beta May 6th</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9307Id.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2008/09/17/N9307Id.aspx</id><published>2008-04-28T19:17:01Z</published><updated>2008-04-28T19:17:01Z</updated><content type="html">&lt;div class="wikiimg_%s"&gt;&lt;a href="http://web1.curse.com/images/details/126295/"&gt;&lt;img src="http://media.curse.com/adjust_images/resize/625x500/126/295.jpg" alt="Battlefield Heroes beta" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/a&gt;
&lt;p&gt;Battlefield Heroes™ is a brand new Play 4 Free game from the people that brought you the multi-million selling Battlefield 1942™ and Battlefield 2™.
It’s a fun cartoon-style shooter which caters to players of all skill levels — easy to pick up and play, but with deep character development.It will be released for the PC as a free download in Summer 2008.
&lt;/p&gt;&lt;p&gt;The game will start taking beta application soon and the first close beta will start May 6th.
&lt;/p&gt;
&lt;div class="blockquote"&gt;
&lt;p&gt;Very exciting news here at the Heroes website, let me enumerate!
&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;There’s a brand new &lt;a href="http://www.battlefield-heroes.com/videos/customization-teaser"&gt;customization and game play trailer&lt;/a&gt; up. Go check it out!
&lt;/li&gt;&lt;li&gt;We’ve (finally) added some game screenshots to our &lt;a href="http://www.battlefield-heroes.com/screenshots"&gt;screenshots section&lt;/a&gt;. Additionally, the screenshots have better navigation elements on page.
&lt;/li&gt;&lt;li&gt;Also, we’ve added an &lt;a href="http://www.battlefield-heroes.com/faq"&gt;F.A.Q. section&lt;/a&gt; on the site to answer questions that keep coming up like “When is the game out?” or “Do you support Macs?”
&lt;/li&gt;&lt;li&gt;We’ve announced our beta! Go check out the &lt;a href="http://www.battlefield-heroes.com/beta"&gt;Beta page&lt;/a&gt; for more details.
&lt;/li&gt;&lt;/ol&gt;
&lt;/div&gt;
&lt;p&gt;
&lt;a href="http://www.battlefield-heroes.com/"&gt;&lt;img src="http://media.curse.com/adjust_images/resize/750x500/126/293.jpg" alt="" /&gt;&lt;/a&gt;
&lt;/p&gt;&lt;p&gt;Enjoy!
&lt;/p&gt;&lt;div class="cb"&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=23507" width="1" height="1"&gt;</content><author><name>Xanae</name><uri>http://my.curse.com/members/Xanae.aspx</uri></author><category term="heroes" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/heroes/default.aspx" /><category term="battlefield" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield/default.aspx" /><category term="beta" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/beta/default.aspx" /><category term="close" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/close/default.aspx" /></entry><entry><title>Electronic Arts storms the F2P Beach</title><link rel="alternate" type="text/html" href="/blogs/battlefield-heroes-en-news/archive/2008/09/17/N5883Id.aspx" /><id>/blogs/battlefield-heroes-en-news/archive/2008/09/17/N5883Id.aspx</id><published>2008-01-28T11:01:02Z</published><updated>2008-01-28T11:01:02Z</updated><content type="html">&lt;p&gt;Alright, so I discovered this after reading David’s post up over &lt;a href="http://www.dperry.com/archives/news/dp_blog/freetoplay_game/"&gt;Here&lt;/a&gt;. This both amuses and surprises me. It amuses me because a lot of people saw that eventually the big companies would eventually make the leap into free game model market. It surprises me that it’s EA that’s taking the plunge. Considering EA’s history, perhaps it’s just some amount of that cynical me peeking out from the shadows, knowing that they’ve made some very large game screw ups in the past. At least that’s a opinion anyways, that they’ve screwed up some games and what not in recent years.
&lt;/p&gt;&lt;p&gt;Now of course that doesn’t mean this new step is going to be a sweeping success, but the thing about F2P games, if it’s complete crap, people might play it anyway just cause it’s free and they still may drop money for these things. Fascinating how that works sometimes, so while it’s a big step and perhaps might kick of a war with retailers it makes a kind of sense to me to edge towards this market that’s growing every year, just that it’s limited by the offerings that we have in the West so far.
&lt;/p&gt;&lt;p&gt;Will this spark a big trend change in the Industry? Probably, but it won’t be right away, the old boys club still had to sit and piss and moan about change and some companies are going to just hide behind their blast doors and wait to see what happens. There’s a problem with that though. Firstly that means there will be a slow trickle of a new generation of free games coming out, which of course sucks in terms of diversity. On the other hand, if EA and anyone else of the big boys takes the step and really hit it off big, then we’ll see a virtual flood of new free western games, which will then offer to much, leave our heads spinning and the profits for these companies may appear disappointing at first. (Not that I much mind that part) But still, they’ll have a knee-jerk reaction and think they made a mistake. Hopefully they’ll clue in and remember that new market explosions take time to settle down after the initial feeding frenzy.
&lt;/p&gt;&lt;p&gt;Either way, with EA’s announcement, I think it’s safe to say the chum’s in the water, and we’ll start smelling blood soon enough.
&lt;/p&gt;
&lt;div class="wikiimg_%s"&gt;&lt;a href="http://web1.curse.com/images/details/112773/"&gt;&lt;img src="http://media.curse.com/adjust_images/resize/625x500/112/773.jpg" alt="Battlefield-Heroes" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/a&gt;&lt;div class="cb"&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://my.curse.com/aggbug.aspx?PostID=29295" width="1" height="1"&gt;</content><author><name>meteo</name><uri>http://my.curse.com/members/meteo.aspx</uri></author><category term="battlefield" scheme="http://my.curse.com/blogs/battlefield-heroes-en-news/archive/tags/battlefield/default.aspx" /></entry></feed>