Every now and then we see "Return to so and so game" pop up; accounts are reactivated, free time is given out, and in some cases -- like SOE's Living Legacy promotion -- there are even free items given out. Not only that, SOE has introduced new global world drops to EverQuest so that returning players can equip themselves in items fit for today's standards quickly. Bonus Experience Weekends (or specific periods of time if it's longer than a weekend) happen quite often as well.
Everyone remembers the glory days of their first MMO; Ultima Online and Richard Garriott being killed by a player near the end of Beta; EverQuest and the cross-server rivalries that were created by raiding, as well as the server-based competition due to no instancing and the lasting forum communities it fostered; Dark Age of Camelot's Realm-versus-Realm combat and Relic capturing mechanics as well as the open-ended PvP gameplay of frontiers, and many more. So what exactly is it that prevents players from returning permanently? Obviously the nostalgia is what pulls players back initially, but what is it that keeps you from staying? Is it that the game simply isn't interesting to you anymore, or are there certain issues with the game compared to newer offerings that turn you away from it?
We've put a poll together to figure out exactly why these "Return to the game" events aren't all that enticing on a more permanent level, but feel free to leave your thoughts in the comments as well!