Parks Associates: Gaming is top online entertainment

meteo — Sat, 18 Aug 2007 10:21:18 GMT

U.S. market research firm Parks Associates has discovered that online gaming still outweighs video streaming or social networking over the Internet. The report entitled "Casual Gaming Market Update" claimed that at least 34% of adult Internet users play online games on a weekly basis. Games they play include casual games, confirming the rise in popularity of the casual gaming sector.

In contrast, 29% of those surveyed watch short online videos, and a smaller 19% visit social networking sites at least once a week. Additionally, online gaming is also experiencing a major surge in the North American region. Parks Associates observed a 79% year-on-year rise in online gamers, compared to the 46% climb of social networking users.

Still, video streaming users are ascending at a steep 123%, and the online gaming sector would do well to challenge that rate in the following years. The online gaming sector is becoming a ripe source of income, and Parks Associates still recommends the tried-and-tested Western business models for the region.

In the Eastern front, the online gaming sector is becoming a blossoming playground for the Asian gaming industry, as Taiwan, Korea, and China have experienced phenomenally market booms in the previous year. Market predictions are also off-the-roof for the Far East, and it may have already grown leaps and bounds in the first half of 2007.

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Parks Associates: Gaming is top online entertainment