An announcement of massive proportions today as Turbine announced that DDO is entering the free-to-play world! This game had originally released as a subscription-based title and has recently made the change to incorporate the DDO store which lets players buy premium dungeon packs, additional character slots, hirelings (hired muscle), potions, character customization and more! The DDO Store is seamlessly integrated into the game play and gives players the option of buying things to enhance gameplay or play the game for free!

Here's the official news release on DDO going F2P:

Turbine has entered the free-to-play market with the unveiling of Dungeons & Dragons Online: Eberron Unlimited (DDO Unlimited), making this award-winning game the world’s first free-to-play MMO to offer the quality graphics and robust features previously only available in premium subscription based games. Players can learn more about the game and signup for the Beta program at the new

Turbine’s New Game Offers Players Unlimited Choice!

Features

  Free means Free! – Players download and play DDO Unlimited for free by visiting www.ddo.com and within minutes can be exploring a rich, beautiful and dangerous online world crawling with legendary monsters, glorious treasures, devious traps, mind-bending puzzles and endless adventures from the world’s best known RPG. There is no time limit or level cap on free play.

  Visit the new DDO Store!  -- The DDO Store is loaded with hundreds of convenience items as well as premium dungeon packs, additional character slots, hirelings (hired muscle), potions, character customization and more! The DDO Store is seamlessly integrated into the game play and lets the player identify new and exciting ways to enhance and customize their experience.

Be a DDO VIP! – Players who elect to subscribe to DDO Unlimited will have unlimited access to every premium adventure pack, receive priority server access, 10 character slots, a shared bank slot, and a monthly allotment of 500 Turbine Points to spend in the new DDO Store.

 DDO Unlimited is the award-winning massively multiplayer game with the best combat of any MMO. Entering DDO Unlimited is a snap using Turbine’s new proprietary delivery technology. Now players can download DDO Unlimited in minutes and immediately begin creating their own character to battle through one of gaming’s most immersive online worlds.  Featuring the industry’s most visceral combat system, DDO Unlimited puts players into the heat of battle with full, real-time control over their character’s movement and special attacks. Only DDO Unlimited delivers premium experience for free with many innovative features, including DirectX® 10 graphics, action-based PvE and PvP combat, quests that provide a unique, immersive experience whether you play solo or with a group of friends, and advanced social networking tools that let you participate in a large and vibrant online community.