About 1 year ago, a few month before the expansion release, many compagny started to use the "W" word in written, tv or radio pub.

WoW your life, Add some WoW to your life, a WoW pricedrop, WoW, look at those price, etc.

Even big compagny like Microsoft did it when Vista released.

This week, I saw a Bell Canada pub where the beaver (their character used in all pub) have a todo list... and it was written: Reach level 70 and beat the new players.

Do you like the 'creative use' of WoW word or WoW related thing in pub? Does it make you go bersek?

Personally I beleive it's become abusive to use the WoW word everywhere. Maybe it's the easy way to write a slogan when you lack inspiration.

Have a 'WoW' day...