“Live Gamer, the premier operator of a publisher-supported marketplace for real money trading of virtual items, has entered into an agreement to utilize Sony Online Entertainment’s (SOE) Station Exchange technology, the industry’s first proven, fully legitimate platform for secure buying and selling of virtual items. The resulting new, independent service, called Live Gamer Exchange, combines the Web-based accessibility of Station Exchange with Live Gamer’s proprietary Wall-Street-developed in-game application, giving players a flexible and convenient way to access the virtual marketplace anytime, anywhere.”