World of Warcraft

Blizzard: WoW was supposed to be advertisement financed

During yesterdays Global Developers Conference, which ended yesterday in Paris, Rob Pardo, Executive Vice President of Game Design at Blizzard Entertainment told everyone that World of Warcraft was intended to be completely free.

Rob Pardo explains that the original idea was to let advertisement campaigns cover the costs and as such be completely free to play. But, Pardo continues, when Blizzard researched the MMO-market, they realised it wouldn't be possible.

Furthermore, he tells how Blizzards decision to enter the MMO-market was "Very naive, otherwise we wouldn't have done it."

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  • Wed, Jun 25 2008 7:47 PM ()

    I think ist some *** that we need to play WoW.....

  • Piemanpm said 
    Wed, Jun 25 2008 7:47 PM ()

    wankers....

  • Wed, Jun 25 2008 7:47 PM ()

    Kinda funny what these game execs are saying these days. You've got EA's vice president saying Warhammer can't compete with WoW... and you've got Blizzard VP saying they never would have made the game if they had all the information. Very funny stuff.

  • Abilifys said 
    Wed, Jun 25 2008 7:47 PM ()

    It would be a horrible game if it were add based! It would not have been able to grow as it has as well as if it is this popular with it being this much to pay per month just think of how many people there would be if it were free? And more people means more servers to hold them all and that means cost of playing would go up so I think that this is the way it has to be to keep the population actually down for evening it out players vrs cost of game and upkeep.

    Rusty Sessions of WoWpodcast.com

  • Wed, Jun 25 2008 7:47 PM ()

    nah it would be a buckload faster as they need ppl in the game to generate the revenue from the adverising.

    We'd all be lvl 100 by now ^_^

  • Wed, Jun 25 2008 7:47 PM ()

    Hm.... maybe the way to go was making the payment system a hybrid.
    Reduce the subscription fee and substitute it with advertisement funding.

  • Walkdown said 
    Wed, Jun 25 2008 7:47 PM ()

    I kind of agree. due to the fact that it would cost them a lot of money to keep servers running with security and memory data of Player characters on every sever.

    I can understand Rob Pardo intention was to sell the game to millions of people by following the same example of sucess as Diablo did but he didn't realize that it would cost the company millions even there was a lawsuits against the Blizzard.

  • Tamsu said 
    Wed, Jun 25 2008 7:47 PM ()

    I don't mind, it's just good thing it costs a bit, keeps all lazy bastards gone, or then their folks pay it. :P

  • Wed, Jun 25 2008 7:47 PM ()

    i think they should bring the price down to about £4 that way they would cover there cost and there would get moor ppl playing and the cash would soon mount

  • lamann said 
    Wed, Jun 25 2008 7:47 PM ()

    lol that *** just wants monney

  • Wed, Jun 25 2008 7:47 PM ()

    Adventicement would be cool, but the way to control the amount of people to each server must just be that blizzard control a max amount of people to each server :)

  • Wed, Jun 25 2008 7:47 PM ()

    I kinda like the fact that we pay to play, it gives us a little more room to get upset at the company and request changes... I also feel like it keeps bliz on their toes since customer satisfaction should be forefront in their minds at all time.

  • vexen00 said 
    Wed, Jun 25 2008 7:47 PM ()

    not at all, people who do not want to pay will not pay either, even at $1/month.

  • Wed, Jun 25 2008 7:47 PM ()

    But WoW is already add-supported... you can't enter a city without being blasted with power-leveling and gold sale websites, not to mention the ones who whisper you.

    Although think how daft the alternative would have been ... Ding level 10 = you-got-mail to say Gratz from McDonalds, use this voucher id to get 10% off to celebrate. Gratz on Lvl60, use this e-voucher at Amazon to get £5 off when you buy TBC expansion.

    ofc, having i-tunes as a sponser and being able to integrate all your paid-for tunes into the game might be a bonus.

  • Wed, Jun 25 2008 7:47 PM ()

    Technically, if you play on a Mac, the game has built-in iTunes control hotkeys.

  • Wed, Jun 25 2008 7:46 PM ()

    Can you provide a financial analysis with cash-flow sheet for how $8 (converted USD, since Blizzard is US PUBLIC TRADED company) would in the long run support its shareholders expectations with concern to dividend predictions and return on investment. In addition support it's operational, R&D development costs and pay its employees a decent wage to give such entertaining games.

    like Blizzard in beginning to consider providing a free to play game in MMO market, you are very native to financial side of the gaming industry.

    The price point for MMO market (at moment) is about USD$15 per month, which is 8-10UK pounds, which is very affordable for majority of people and if you can not afford, then do not play the game..:-)

  • lexlarry said 
    Wed, Jun 25 2008 7:46 PM ()

    I Think Blizz has done a wondrful job with most of the game! I dont believe making it free would make it better as the fact there is still some room for improvement. The biggest improvement needed by blizz is a new filter system to get the vulgarity out of the game sometimes you see very vulgar chat that is not blocked and can be very offensive to people. The over all game experiene is wonderful. Nothing in life but living is free. My over all opinion is that WOW is a decision to pay to play or not. If you want to play then pay if not find a free rpg game there are tons. I think with all the expansions it would be silly to make it free because then the game would not see the upgrades that are much needed. I hope they continue the good work they've done and fix the few problems the game does have!
    Bluestarfire
    Uther Realm

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