World of Warcraft

Austin Game Developers Conference - The Universe Behind World of Warcraft

The Universe Behind World of Warcraft

The Austin Game Developers Conference is currently going on in Austin, Texas and Blizzard is attending for keynotes again this year. Today J. Allen Brack (Production Director) and Franck Pearce (Executive Vice President) spoke on the team that keeps the gears turning on such a large MMO. Here's a recap of some of the interesting pieces of information.

  • 32 Programmers
    • They maintain over 5.5 million lines of code
  • 51 Artists
    • They've created 1.5 million assets for World of Warcraft to-date; everything from models, textures, logos, etc.
  • 37 Designers
    • Made up of 3 different teams: Systems Design, Content Design and World Design.
    • The design team has created 70,000 spells and 40,000 unique NPCs.
    • Content Design - Team Lead: Cory Stockton
      • The Content Design team uses assets created by the artists to actually create the zones in the game.
    • Systems Design - Team Lead: Greg Street
      • Systems Design focuses on classes, itemization and professions.
    • World Design - Team Lead: Alex Afrasiabi
      • The World Design team is comprised of encounter designers and quest designers who create all of the quests and NPC encounters in the game.
      • They've created 7650 quests so far in the game.
  • 10 Producers
    • They have tracked over 33,000 tasks to-date.
  • 218 Quality Assurance
    • The QA team tracks 179,184 bugs as of AGDC.
  • 2,056 Game Masters
  • 1,724 international employees
  • There have been over 4.5 billion achievements unlocked by players.
  • There are over 27 hours of music in World of Warcraft.
  • Over 358,680 localized strings in the game, totaling 3,211,102 words.
  • Patch 3.1 delivered more than 4.7 petabytes of data when it was deployed (that's over 4.7 million gigabytes)
  • Whenever a patch is ready to be released, Blizzard must create 126 different versions of the patch for various localizations, versions of the game players are at, etc.
  • Blizzard Online Network Service ("BONS") - The servers that make up the realms players play on, utilizes -
    • 13,250 total server blades
    • 75,000 CPU cores
    • 112.5 terabytes of RAM
  • Blizzard has more than 20,000 computer systems at their offices globally.
  • There are already more than 12,000,000 active Battle.net accounts.
  • The total global size of Blizzard is now more than 4,600 people.
  • Employees have to pay for BlizzCon tickets like anyone else, but even with that (and other ticket sales) BlizzCon still results in a substantial monetary loss for the company.

This isn't all that goes on to keep World of Warcraft running. Blizzard has licensing and legal teams, marketing, public relations, community, etc. It's an interesting look inside of the development of the game for sure, and knowing now that they have to create 126 versions of a patch each time they update the game, the delays between patches make a lot more sense.

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  • Mon, Sep 21 2009 12:49 PM ()

    well actually it wasnt the point of my comment, but it runs along with it. :p

    PS, WTB edit button

  • Mon, Sep 21 2009 12:45 PM ()

    Soul, i kind of think you are missing the point of my comment. Yes blizzard does make a lot of money in general, however when hosting Blizzcon they lose a bit of money. And its obvious that they do it for the playerbase of WoW, current and former players. (As well as SC and Diablo fans. But correct me if im wrong, most of the time there is spent on WoW.)

    No company would ever waste money if there wasn't something in it for them.

    I may sound confusing, but what i mean is that people who dont play blizzard games dont care. This is a convention for people who play blizzard games. This is blizzards fancy way of announcing changes and such that are going to be happening in the blizzard games.

  • garon007 said 
    Mon, Sep 21 2009 12:16 PM ()

    hello

  • moiita said 
    Mon, Sep 21 2009 3:02 AM ()

    realllly nice

  • Sun, Sep 20 2009 11:55 PM ()

    @Megaman,

    I know, I did say "you are missing the point of his comments", which were that Blizzard are making a LOT of money. I choose not correct his maths, since I understood his motive ever though his calculations are way off..lol

    Cheers

    Soul

  • Sun, Sep 20 2009 5:47 PM ()

    So, to get the instance servers fixed, WHO do we kidnap again?

    Joke, but that is a lot of people, and a lot of work.

    Think that we will get our money back ever...

  • Sun, Sep 20 2009 11:07 AM ()

    @souliisoul

    Note that GoreRukes said 180 BILLION!

  • Sun, Sep 20 2009 12:34 AM ()

    Guys,

    read this link for operating profit, which are about 24%

    www.marketwatch.com/.../bobby-kotick-changes-game-activision

    Also taken parts from this page to support my point.

    'The monthly subscribers generate strong, high-margin recurring revenue, which made Blizzard a tempting target for buyers.'

    and

    'The merger's profit potential is even more notable. Wall Street estimates have Activision earning about $1.1 billion in operating profit this year, contributing to an operating margin of almost 24%.'

    My estimate of 35% is probably the highest limit!

  • Sun, Sep 20 2009 12:23 AM ()

    Kody & oopomopoo,

    You missed the point completely with GoreRukes was stating, which he was on the ball.

    Even if you take into account the Asian subscription pricing, loss of Asian players etc. I would say that Blizzard easily makes USD80-100 Million per month in revenue. Now you need to take into account the operating costs, I use my own industry model of 35%, so there are making USD52-65 Million per month (only my estimate)

    btw: here are some 2007 figures kotaku.com/.../blizzard-loots-12-billion-from-2007-thanks-to-wow

    BlizzCon is a loss, BlizzCon is part of their marketing strategy and the budget has already been allocated at the beginning of the year. BlizzCon is not there to make money, but to market the franchise and keep the loyal base of fans updated on what Blizzard are developing, i.e., keep us excited and wanting to play Blizzard games.

    Let's not get too saddened by Blizzrd's loss at BlizzCon, since that is not its primary objective.

    Sorry guys, but Blizzard would not run BlizzCon, if it did not meet their primary objectives and making money is not one of them.

  • Mattuxxx said 
    Sat, Sep 19 2009 4:17 PM ()

    And yes, i do agree about the problem with gold-sellers, really f**ks up the in-game market prices for items but at least it is still more then playable :D

    I don't think there will ever be a way Blizz can conpletely flush out all gold-sellers so just /ignore everytime one of those spammers comes up in trade :p

  • Mattuxxx said 
    Sat, Sep 19 2009 4:14 PM ()

    Whenever playing WoW and something crappy happened like a glitch or bug, i always sit in my chair complaining and whining, but seeing this really makes me a little more patient, fair enough we pay to play but come on, a game of this scope cannot be infalible, I have the highest respects for blizzard and i will most likely play WoW till i die from overdose of red bull and raiding :)

  • Sat, Sep 19 2009 1:32 PM ()

    112.5 terabytes of RAM?!?! thats it? lol  -  so like they have a frekin pluthora of RAM, yet the stability of the servers are still compromised by the gold farmer spam lol.

    damn User-input ruins the game, not the servers lol

  • Sat, Sep 19 2009 3:57 AM ()

    Just to add, Gorerules, as Kody said, your math is off a bit. And yes, asians do pay less for wow a month.

    A few months ago, WoW was also down in china for about a month or so due to government suckiness. They lost about 5 mil or so players during that time, and now that its back up, i would say that only 4 million came back to wow.

    And even so, a money loss is still a money loss. Just because you make $40 an hour doesnt mean you will buy a 2 liter pepsi for $8 when the gas station is selling it for $1.50.

    However even with money loss, blizzard still hosts Blizz-con. That saddens me seeing that people actually complain about it. :/

  • Kody said 
    Fri, Sep 18 2009 4:02 PM ()

    @GoreRules: Your math is off by quite a bit. It's actually 180 million a month best case. However, keep in mind the payment models are different for the Asian markets where in some cases it doesn't translate into a full $15 a month.

    Blizzard also has to pay a publisher in some markets due to national laws of having to have a local partner before you can provide a service / start a company there.

  • Mthunzi said 
    Fri, Sep 18 2009 2:51 PM ()

    I posted this URL on my guilds website.  When they start bitchin about slowness or a bug they will have a little bit more respect for what it takes to work.  I work in a data center but nothing like what they have.

    I would be very proud and humbled to be a part of what they do

  • Fri, Sep 18 2009 1:51 PM ()

    BlizzCon results in Blizzard losing a substantial amount of money? I don't think that really matters to them. I don't know what the number is now, but last I heard, over 12 million people have active WoW accounts... And if you take 12,000,000 multiplied by $15... That's 180 billion dollars a month that Blizzard makes, and there's probably more than 12 million people playing now, and that doesn't include realm changes, factions changes, name changes, re-customization, and any other purchases people make from Blizzard. I'm just sayin'... They make a **** ton of money and don't have much room to complain, lol.

    P.S. I love Blizzard. :P

  • Kody said 
    Fri, Sep 18 2009 12:25 PM ()

    @Felsmukk: For every version of the game a player could have (TBC, WotLK, Classic, Trials, etc.) as well as the full patch, from version 1.0, so on and so forth. And then of course the two operating systems and localized languages.

    It's a fairly monumental task to get a patch out, and until that number was made public, it was really hard to put that into perspective. ;)

  • Felsmukk said 
    Fri, Sep 18 2009 4:52 AM ()

    126 versions...?

  • asilva said 
    Fri, Sep 18 2009 3:20 AM ()

    We all knew the game is HUGE. This just confirms it. I guess we all need to be a bit more patient when they have a few problems or bugs. It is not easy to manage an enterprise like this, that is for sure. Still, we are paying customers and should always demand better service. Having said that, good work blizzard!

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