WoW Has Churn Rate of 4-5%

Kody — Fri, 07 Dec 2007 07:41:36 GMT

To head off the question in advance, churn rate refers to the percentage of subscribers that quit using a service each month, so in this case the percentage of players that quit and cancel their WoW subscription.

WoW Has Churn Rate of 4-5%

phaden — Fri, 07 Dec 2007 07:41:35 GMT

I wonder if there is a percentage of new users each month, and how much that offsets or overtakes that churn rate?

WoW Has Churn Rate of 4-5%

LCAmethyst — Fri, 07 Dec 2007 07:41:34 GMT

The "churn rate" mentioned in the article is the "gross churn rate" ie. just the number of people quitting, without taking into account new users offsetting that.

I haven't seen any specific figures to show a trend in new users vs. people quitting, but Blizzard's announced figures show a growth in total subscribers every year since launch.

It's almost impossible to read meaning into the Blizzard figures though, as they don't say whether that includes dormant accounts (people who have stopped playing) and it certainly includes the expansions into new continents.

WoW Has Churn Rate of 4-5%

NeoHazard — Fri, 07 Dec 2007 07:41:33 GMT

Blizzard did say with the last release of their subscriber base of 9 million and change that was only active accounts that were being paid for. Now that does not mean that all those accounts are still being played but it they are still "active".

WoW Has Churn Rate of 4-5%

Washo — Fri, 07 Dec 2007 07:41:32 GMT

yeah right they all come back after a month or so anyway :P